{"id":1124333,"date":"2025-06-09T08:00:51","date_gmt":"2025-06-09T14:00:51","guid":{"rendered":"https:\/\/www.adventuresincre.com\/?p=1124333"},"modified":"2025-08-13T16:27:43","modified_gmt":"2025-08-13T22:27:43","slug":"from-ai-analog-to-ai-native-future-of-cre-work","status":"publish","type":"post","link":"https:\/\/www.adventuresincre.com\/from-ai-analog-to-ai-native-future-of-cre-work\/","title":{"rendered":"From AI Analog to AI Native: My View on Where CRE Work Is Going"},"content":{"rendered":"

I thought I’d share a few thoughts that came to mind as Michael and Sam were in town recording the latest season of the A.CRE Audio Series<\/a>. We spent a lot of time talking about AI – what’s real and what’s not, where it might take the industry, and how it\u2019s already reshaping our work.<\/p>\n

Most of us in commercial real estate are still working in what I\u2019d call an \u201cAI Analog\u201d environment. It\u2019s the world we know where humans drive the work, and technology plays a supporting role.<\/p>\n

That setup has worked for a long time. But I think we\u2019re starting to see the early signs of something different: AI-native work. A world where digital agents (or \u201ccoworkers,\u201d if you want to call them that) are doing a lot of the heavy lifting.<\/p>\n

Most of us are dabbling with AI, using it here and there to draft emails, summarize notes, or streamline a process. And while that dabbling might lead to a modest 1.5x or 2x improvement in our output, it\u2019s a far cry from the step-change that\u2019s coming. We\u2019re talking 100x+ leaps in productivity and insight once we shift from AI-analog to AI-native work.<\/p>\n

This post is just my take on where we are today, where we might be heading, and how we as professionals can start to prepare.<\/p>\n

\"\"<\/p>\n

CRE Work Today: AI Analog<\/h2>\n

Here\u2019s what I mean by \u201cAI Analog.\u201d<\/p>\n